Building a Resilient Creative Business in a Shifting Landscape. As an artist and creative business owner, I’ve seen how quickly the landscape can change. Algorithms shift, platforms evolve, and engagement feels fleeting. But through it all, one thing remains constant: the connection we cultivate with our collectors, our community, and ourselves. This isn’t just about adapting to change; it’s about leading with your creativity, nurturing your audience, and creating a sustainable structure for you business that feels as fulfilling as it is impactful...

As small business owners we put a lot of focus on growing our audience (and for good reason), but in this article we’re going to shed some light on the benefits of nurturing the beautiful people you’ve already attracted to your business. By creating a simple 3 email welcome sequence in Flodesk you can build trust with the sweet humans who’ve signed up to hear more about the beauty you bring to the world AND generate more sales over time.

Whether this is your first month as a creative entrepreneur or your twentieth year, you know the importance of evaluating your work, your brand, and your vision so that you can refine and expand sales.  These three key stepping stones I’m about to share will help you feel more confident to share your work online or in-person.

10 Prompts for Evaluating Your Work, Collections, and Voice